About ATLAS IRON
Atlas Iron CE, LLC is a construction equipment company built around independent dealer partnerships. Our business exists to support equipment dealers, not compete with them.
The Atlas Iron equipment lineup, including excavators, compact track loaders, skid steer loaders, utility track loaders, and telehandlers, gives dealers a dedicated product line built with them in mind, not against them.
Unlike traditional suppliers who sell directly against their own dealer networks, Atlas Iron will never compete with you. We exist to strengthen your business and help you grow.
A True Dealer Partner
Atlas Iron provides comprehensive support to our dealer partners, including:
- Warranty administration
- Parts support
- Technical service training and support
- Sales training and strategic support, when desired
Our collaborative approach ensures you’re not just purchasing equipment—you’re gaining a partner invested in your long-term success.
Competitive Equipment Without Competitive Conflict
Atlas Iron offers a full lineup of heavy-duty and light-duty construction equipment, built to deliver strong, competitive value for our dealers.
With Atlas Iron, you are no longer required to source equipment from manufacturers who also compete directly for your customers.
Become an ATLAS IRON Dealer
We invite you to explore what a true manufacturer–dealer partnership can look like.
To begin the process, please visit the “Become a Dealer” tab on this website and complete the short application form.
An Atlas Iron representative will personally follow up with answers, guidance, or solutions tailored to your business needs.
Mike Flowers
CEO and Founder.
As CEO of ATLAS IRON, Mike Flowers leads the company’s strategic direction and growth. He is committed to building lasting partnerships and providing dependable equipment solutions that help customers succeed.
Bryan Kidd
COO and Co-Founder.
As COO of ATLAS IRON, Bryan Kidd oversees daily operations and the customer experience. His extensive background in equipment sales, rentals, service, and dealership operations helps ensure every customer receives honest guidance, reliable support, and consistent follow-through.
